Microsoft Xbox 360 Wireless Receiver Windows

Xbox 360 finally makes coin for Microsoft

The Xbox is starting to make some serious money for the first time, and Microsoft will be hoping that continues

Following the news that Nintendo has been raking in cash and that Sony'southward PS3 division has been making huge losses, Microsoft has revealed that its Xbox arm is now in the black.

The Entertainment and Devices division over at Redmond has posted an operating income for the showtime quarter (to the cease of September 2007), of $165m (£80m). That's in stark contrast to the same catamenia last year when the numbers equated to a $142 (£69m) loss.

Thrashing PS3 in money-stakes

What's more, Microsoft (opens in new tab) is confident that its Xbox (opens in new tab) concern volition stay assisting for the entire financial yr, something information technology has failed to do at all in the seven years since the launch of the original Xbox console.

While the Xbox franchise has made Microsoft $165m, Nintendo has made $1bn from the Wii and DS and Sony'due south PS3 division has fabricated a thumping loss of $849m.

Microsoft last made a quarterly profit out of its games partition three years agone when Halo 2 came out, but information technology failed to stay in the black for the whole twelvemonth. It's no surprise that big Xbox games such every bit Halo iii and Bioshock can be thanked for sparking renewed interest in the console.

Halo 3 saves the day

While Microsoft makes a loss on every Xbox 360 panel it sells, it makes its money back from selling games. A business organization model which is now starting to pay off, it seems. Sony operates in the aforementioned style with the PS3, but unfortunately for Sony, the PS3 is even so to see any quality games on the aforementioned level as the likes of Bioshock.

Over all, in the terminal three months Microsoft made a acquirement of $13.6bn (£half dozen.6bn). To put that into perspective, $13.6bn over a three month menses calculates to an income for Microsoft of around $one,700 per second. So in the time it's taken you to read this story, Microsoft has made $45,000. Alright for some, isn't information technology?

James was part of the TechRadar editorial team for 8 years upwards until 2015 and at present works in a senior position for TR's parent visitor Future. An experienced Content Manager with a demonstrated history of working in the media production industry. Skilled in Search Engine Optimization (SEO), East-commerce Optimization, Journalism, Digital Marketing, and Social Media. James can do it all.